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Disclosures: Neuen reports receiving fees for travel support, advisory boards, scientific presentations and steering committee roles from Alexion, AstraZeneca, Bayer, Boehringer Ingelheim, Cambridge Healthcare Research, Cornerstone Medical Education, Janssen, the limbic, Medscape, Novo Nordisk and Travere Therapeutics, with all honoraria paid to The George Institute for Global Health

European Medicines Agency Decision P/0336/2024 Paediatric Investigation Plan for Retatrutide

Many traditional protein supplements rely on whey or contain additives that may not align with plant-based diets

And that instinct is exactly right

Supply Chain and Go-to-Market Trends The market is seeing increased investment in scalable nutrition infrastructure, including: Expansion of co-manufacturing and RTD production capabilities Partnerships with protein and functional ingredient suppliers Growth of pharmacy-adjacent and wellness retail distribution Increased investment in cold-chain and convenience logistics Strengthening direct-to-consumer and e-commerce fulfillment systems These strategies are helping suppliers accelerate commercialization while maintaining product quality and formulation consistency