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As clinical data and public discussion intersect, these launches are rewriting every rule in pharma marketing commanding broad consumer attention, setting new standards for adoption speed, and (perhaps most importantly) reshaping eXpectations around how life sciences brands engage, educate, and []

The percentage of Americans taking GLP-1 drugs such as Ozempic or Zepbound to lose weight has nearly quadrupled since 2024, according to a new survey by Gallup

But Big Food isnt happy

The US accounted for 45% of sales in 2023 for Ozempic-maker Novo Nordisk

coli is a single, non-glycosylated, polypeptide chain containing 30 amino acids and having a molecular mass of 3,298.7 Da