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GoodRx is well positioned to help pharmaceutical manufacturers sell their brands directly to patients because we already operate at the intersection of pricing transparency, patient engagement, and pharmacy fulfillment, which are the core building blocks of a DTC model. Looking ahead, Iyer said GoodRx plans to launch a GLP-1 subscription model later this year, which will streamline the process for consumers to consult with healthcare professionals, determine eligibility, and access FDA-approved medications

10.1016/j.diabres.2017.07.015 69 KristfiR.ErikssonJ

Many patients posting on GLP-1 non-responder Reddit forums report diminishing motivation after months without results

Rosenstock J, Allison D, Birkenfeld AL, et al

Sanders MH, Givelber R