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Bans on traditional forms of tobacco advertising and promotion also lead to a more critical role for cigarette packaging at the point of sale, where packs are designed to allow brand families to better stand out at the cash register.2 7 These point-of-sale tobacco advertising and cigarette displays create an enticing in-store presence for youth,8 10 and a cue to prompt adult smokers to purchase.11 In response to these developments, proposals to introduce plain cigarette packaging have emerged whereby packs would be stripped of colours, brand imagery, corporate logos and trademarks and manufacturers would be permitted to print only the brand name in a mandated size, font and location, in addition to required health warnings and other legally mandated information such as toxic constituents, tax seals or pack contents.12 13 Aside from denying that the pack is a form of advertising, a key argument of the tobacco industry against plain packaging is that it would amount to trademark infringement and unjustifiably encumber the use of trademarks in the course of trade, violating several international trade and intellectual property agreements such as the Trade-Related Aspects of International Property Rights (TRIPS) Agreement 1994, the North American Free Trade Agreement 1994 (NAFTA) and the Paris Convention for the Protection of Industrial Property 1883.13 15 However, as Freeman and colleagues13 argue, the industrys interpretation of these agreements is selective, as each of these treaties contains specific exemptions allowing necessary measures to be adopted to protect public health and to protect the public interest

This continues the general downward trend for lung cancer mortality (Official Statistics Local tobacco control profiles for England: short statistical commentary, December 2021)

This can influence their price and availability

J Thorac Imaging 31:92103

Either way, they meet you in the middle and shift with your setting