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Driving the shift are young people: Although alcohol still tops the list of popular substances among adults aged 19-30, theres been a significant drop in consumption, a national poll found

And heres exactly why

Jimmy Coultas Last updated: 13th Feb 2017 Image: Cigarettes After Sex Founded in El Paso, Texas, romantic and melancholy band Cigarettes After Sex will come to Birmingham's Hare and Hounds this spring

For example, current anti-smoking ad campaigns could be redesigned to avoid images that trigger sadness and thus unintentionally increase cigarette cravings among smokers

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