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The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm.2 Strategically, companies identify optimal points of difference also known as unique selling points or propositionswhich are attributes or benefits consumers strongly associate with a brand, positively evaluate and believe that they could not find to the same extent with a competitive brand.2 According to RAIs 10-K filings, which are annual reports that comprehensively summarise a companys financial performance and mandated by the US Securities and Exchange Commission, Santa Fes

In the 20th century, Chesterfield was most recognized brand in the world and was among the top selling brands in the USA

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More works from the series are currently on view in London for Young Masters Art Prize and in Zurich at Anggrek Agency

Former Sanitation Commissioner and mayoral candidate Kathryn Garcia could be City Halls first smoker-in-residence since Mayor Robert Wagner left office in 1965.