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In the last year, Juul has tried to position its e-cigarettes as a tool to help adult smokers stop smoking, using the tagline Make the switch. In a separate letter to the company, the FDA said it is concerned that its campaign suggests that using Juul products poses less risk or is less harmful than cigarettes. Juul has ignored the law, and very concerningly, has made some of these statements in school to our nations youth, FDA acting Commissioner Norman Ned Sharpless said in a statement

With the help of active and informed parents, yours could be next

Nicotine in a developing brain may quickly lead to addiction

Since its such a huge local industry, Kentuckians might feel more incentive to support tobacco by smoking it

Theres a distinctiveness to the cigarette industry, of course, in that it is a killer commodity