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Instead of risking arbitration panels potentially denying Idaho full access to around $58 million in disputed payments by major cigarette manufacturers, Idahos new deal settles for $37 million and an even higher share of future disputed funds

Existing restrictions already protect several of these settings, and the proposal would extend protection further

The day when the value of tobacco brands goes up in smoke is a long way off. Brand Finance The Worlds Leading Independent Branded Business Valuation and Strategy Consultancy T: +44 (0)20 7839 9400 E: [email protected] www.brandfinance.com

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"And how do we really project a healthy-for-you profile when you enter our stores