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Plain cigarette packs become law in UK, France The days of branded cigarette packets in Britain and France are over as new plain packaging laws came into effect on Friday, hailed by campaigners despite resistance from tobacco firms.The logos and distinctive colours on new cigarette packets will be replaced with neutral packaging, a move hailed by health campaigners as a major step in reducing demand for a "deadly and addictive product".The new packs will be introduced in both countries over the coming months following similar legislation in Australia credited with helping to cut down on smoking rates, especially among young people.British retailers will have a year to sell existing stock and those in France have until January 1, at which point branded packets will become a thing of the past."For too long glitzy, cleverly designed packaging has lured young people into smoking," British Lung Foundation chief executive Penny Woods said."Australia introduced plain packaging in 2012 and has already seen a decline in smoking rates."If just a fraction of the 200,000 children in the UK who start smoking a year are discouraged, thousands of lives will be saved."French Health Minister Marisol Touraine said: "Plain packaging is ugly and intentionally so