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To help each other

Heeschen et al, 2003

Global pizza chain Dominos is renowned for its USP: Hot pizza in 30 minutes or less, guaranteed. Signature USPs for your tobacco shop business could be: Smoke up we got you covered Come chill in our smoke and vape shop Smokeless tobacco products reduce your health risk Networking You may not like to network or use personal connections for business gain

Additionally, by emphasising personal health, physical activity or even direct economic impact, people see a direct result from their changed behaviour, while saving the environment is a more general and effects are not directly noticeable