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Chris Street, Market Manager UK at Imperial Tobacco commented: Demand for value for money is a dominant trend within the Tobacco category

market and serves on BAT's Management Board

Theres an inherent inconsistency here: as a society, we discourage cigarettes due to their negative health consequences, and yet we implicitly promote them in our media

Note(s): [A] The term country, used interchangeably with economy, does not imply political independence but refers to any territory for which authorities report separate social or economic statistics.

Vaping is the more flexible and accessible option, thanks to the wide range of flavours, vape kits and nicotine strengths available