tobacco strategy Strengthening the Cessation Ecosystem Thematic diagram showing various tactics

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Commercials from the 1960s used images of American Indians, including a Kent cowboys and Indians-themed commercial selected for market testing in 1967.31 The commercial included Indians approaching a pioneer wagon train as though about to attack, but then showing the cowboys that their peace pipe was broken and they wanted to trade for Kent cigarettes (figure 2)

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Tree tobacco is native to South America but it is now widespread as an introduced species on other continents