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Having just one can easily lead to a relapse and undo all your hard work

Hilariously clumsy fake product placements come out of nowhere

Tobacco-consuming households face a higher risk of living in poverty because household expenditure on tobacco is often at the expense of other essential goods such as food and education, because of the catastrophic effect of health care expenditure on tobacco-related illness, and because of the economic burden on the household of premature death of the main income earner

The embossed design stages the Winston pack as though it's resting on its own tabletop stand, a visual device meant to make the box feel like a real object rather than flat printed art reinforcing the "crush-proof hard box" message the whole campaign was built around

doi: 10.1021/acs.est.6b01741