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Description
While researchers have found a genetic component in the disease, environmental factors such as smoking also play a role in increasing the risk of MS

However, most vapers do not smoke cigarettes, including 39% who classify themselves as former cigarette smokers (39%) and 28% who say they have never smoked cigarettes

The marketing pitch from PMI is that IQOS helps smokers quit

The Tobacco Atlas
We like to think we're there in any way a customer might need us
