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This air-cured domestic tobacco grown in Maryland offers a lighter smoking experience than traditional burley thanks to its thin leaf structure

The company also faces some 4,500 lawsuits by individual smokers in Florida, thanks to a Florida Supreme Court ruling that made it easier to sue tobacco companies for smoking-related harms

That figure, of course, fades into oblivion when compared to the estimated 5.5 trillion cigarettes that were produced worldwide last year

Liggett faced pressure from other companies not to go ahead as the implication would be that all other cigarettes were unsafe

"Themes and Targets of Tobacco Advertising and Promotion" (PDF)