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Because vaping eliminates combustion, it significantly reduces exposure to tar, carbon monoxide, and other toxins

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David Thickett, lead author of the study and professor of respiratory medicine at the University of Birmingham, explained that while e-cigarettes appear to be safer than traditional cigarettes, they may still raise the risk of harm long-term

That means IQOS cant compete with cigarettes on pricea huge disadvantage versus vaping products, which generally cost far less than cigarettes