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We also found some indication that perceived physical risks (e.g., getting a bad cough or lung cancer) were more strongly influenced by peers in NI, whereas perceived social risks (e.g., upsetting friends) were more strongly peer-influenced in Bogot

The World Bank reports that countries such as China and India account for over 40% of global tobacco use, highlighting the significant market potential in these regions

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, give $1.7 billion to fund an anti-smoking foundation, reform their marketing practices, release internal documents and disband industry-funded public relations and research groups

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