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And yet, we are still seeing many tobacco and nicotine products sold and advertised in ways and places that are accessible and attractive to youthincluding on the internet and associated with candy or cartoons. The policy push Advocates say the evidence strengthens the case for a national flavor ban and a comprehensive digital advertising that will strengthen regulation around digital marketing of e-cigarettes and heated tobacco products

The smoke was very pleasant, quite what would be expected from this simple tobacco

People are 3 times as likely to quit successfully if they use a combination of stop smoking aids (including e-cigarettes) together with specialist help and support [footnote 10] [footnote 11]

doi:10.7554/eLife.41574

This clever separation of habit from substance is a massive help for anyone serious about quitting