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The study included 1,382 smokers, of whom 30% were women

From 2006 to 2015, the number of Americans who said smoking a pack or more per day posed a great health risk dropped by 1 percent, which represents more than 3 million Americans
Nicotine acts on the brains reward pathways by stimulating the release of dopamine, a neurotransmitter associated with pleasure and satisfaction

And, that's exactly what they did

J consum res 37:3756 Veblen T (1899) The theory of the leisure class: an economic study in the evolution of institutions
