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It is more like a real cigarette flavor

Jean Kilbournes pioneering work helped develop and popularize the study of gender representation in advertising

A blend of our two best light aromatics and Latakia

The first television advertisement, Industry Spokesmen, showed a group of actors portraying tobacco industry executives sitting around a smoke-filled room (figure 8)

Predominately virginia leaf from Brazil, Zimbabwe and Malawi (86%) but with the addition of sun cured Malawi (10%) to add sweetness, strength and to cool the smoke and Malawi Burley (4%) to "carry the flavour" in addition to its cooling and strength qualities.