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Caldwell, B., Sumner, W

That's an airline's carriage rule

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KPIs (Key performance indicators) The financial metrics the CFO has put out to measure the business against have been termed growth algorithm and turned into a spinning disc: Gaurav Jain, analyst with Barclays, was missing a bit of concreteness in the disc: So just on NGP [new category] targets, like earlier, BAT used to have some targets on NGPs like five billion pound in revenue but you're removed on any of those targets, so how should investors evaluate your NGP progress and all the launches that we are talking of today