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The FCTC itself recognises the fundamental importance of health warnings, with the FCTCs very first guiding principle stating in part, Every person should be informed of the health consequences, addictive nature and mortal threat posed by tobacco consumption and exposure to tobacco smoke.2 FCTC Guidelines for implementation of Article 11 on packaging and labelling (FCTC Guidelines), adopted in 2008, recognise that the effectiveness of health warnings and messages increases with their size and that Parties should aim to cover as much of the principal display areas as possible.2 The FCTC Guidelines also recognise that warnings that contain both pictures and text are far more effective than those that are text-only and have the added benefit of potentially reaching people with low levels of literacy and those who cannot read the language(s) of text-only warnings.2 The FCTC Guidelines, which represent an international consensus, recognise that well-designed health warnings and messages on tobacco product packages have been shown to be a cost-effective means to increase public awareness of the health effects of tobacco use and to be effective in reducing tobacco consumption

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According to a World Health Organization (WHO) report, pouches deliver enough nicotine to induce and sustain nicotine addiction

By the early 2020s, pouch sales were booming in this country, and the same dopamine-driven effects that once made cigarettes addictive were now being reframed as a cognitive edge

And because menthol interacts with nicotine to intensify tobaccos addictive properties, it becomes harder for menthol smokers to quit, raising their risk of tobacco-related diseases