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Studies have shown light and intermittent smokers have nearly the same risk of heart disease as people who smoke daily, Professor Currow said

Tobacco addiction during pregnancy increases the risk of miscarriage, premature birth, low birth weight, and congenital disabilities

Blu e-Cigs, a brand that Lorillard bought last year, "are not attractive to kids" despite their multiple flavors, says James Healy, the company's founder

For example, nearly 64% of American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands compared with 8.3% of smokers of other brands, according to a Truth Initiative study published in Tobacco Control