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Some smokers prefer a smooth, mild taste, while others seek bold, rich flavors

Reception on the Ground: A study in Kolkata showed that only 36% of smokers had even heard of Stellar

E-cigarettes may therefore constitute a form of harm reduction, a relatively safer alternative to tobacco cigarette smoking

"Casing is really a treatment of the leaf prior to being blended to give either a cohesive house flavor to tobaccos, kind of like the ways that you could smell a tobacco and pretty clearly be able to say, 'Oh, this is probably a McClelland product,' or, 'this aroma seems to be in line with tobaccos that I've experienced from Sutliff or from Mac Baren.' That sort of unifying flavor profile across blends happens by treating the tobaccos that those blending houses use with a very specific set of casings

According to Kantar / Brand Finance, Marlboro was the most valuable tobacco brand in the world in 2025, with a global brand value exceeding $32 billion