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One of the reasons hypothesized for why menthol is so appealing to young people is that its been proposed to, quote-unquote, help the medicine go down. The minty cooling sensation is supposed to mask the harshness of inhaled cigarette smoke. Additionally, kids who reported smoking menthols in the past month were more likely to have smoked six to ten cigarettes per day and less likely to have smoked between one and five cigarettes per day than kids who reported smoking non-menthol cigarettes in the past month

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This research is a powerful reminder of the urgent need to address cigarette smoking as the leading preventable cause of death and disease in the UK.

Nik (he/him) works across GH Institute Labs to develop testing protocols, analyze data, and build tools that support product evaluation

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