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Meaning and History Brand recognition is high because only one redesign has been carried out since 1940, when the first company logo was officially introduced

The tear-off foil label bears the same date, which has nothing to do with British American Tobacco or the cigarettes themselves

They were interested in promoting the concept of stress because it allowed them to argue that it was stress not cigarettes that was to blame for heart disease and cancer

In 1917 a famous slogan Its Toasted was introduced, telling the customer about the toasted tobacco in cigarettes

Smoking your lucky cigarette without clearing the rest of the pack was not only frowned upon but believed to bring you bad luck in smoking and on the battlefield