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The decline of traditional cigarette consumption is a market reality, compelling these entities to invest heavily in, and strategically position, their portfolios of smoke-free alternatives

Even with factoring in possible health risks, says Levy, the Georgetown Lombardi study still determined that switching to e-cigarettes from tobacco could save lives

In fact, According to a 2019 JAMA study of nearly 30,000 current e-cigarette users above age 18, frequent vaping is tied to even higher odds 2.4X of having a diagnosis of depression compared to never users. In other words, there is a link between depressive symptoms and frequent vaping

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