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First, the tobacco industry was a major political player in the Legislature

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Despite internal marketing policies stating that the company will not use models or influencers who are, or appear to be under 25, BAT has paid influencers under 25 to promote Vype on social media in Colombia, Guatemala, Italy, Mexico and the U.K

[5] The tobacco industry also tried to counter the government campaign to prevent women from smoking and used smoking models in their advertisements

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