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Lets not be naive

With lower per-unit prices, fewer trips to the store, and the convenience of having a steady supply, cartons often make financial sense

(Many studies have shown that smokers inhale those cigarettes more deeply.) While manufacturers are required by the new law to drop words like light, low and mild from their labels by this summer, the companies may still be able to use pale blue, green or silver packaging, which critics say signifies the same thing to consumers

PROTESTS, DISPUTES, AND THE AUCTIONEER

Although no studies have yet assessed the effect of this policy change, the study authors noted that other moves to restrict tobacco sales to minors have had a beneficial effect