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One explanation for people not believing that smoking was a health risk is the aggressive actions of the tobacco industry in suggesting scientific uncertainty and controversy about the findings (e.g., the Frank Statement on smoking issued in 1954 [Pollay Advertising Collection, n.d.]) (Brandt 2007)

New York: McGraw-Hill

[75] : p.9 Common marketing messages on brand websites, claiming that e-cigarettes are safe and healthy, have been described as "concerning"

E-cigarette-related waste is potentially a more serious environmental threat than cigarette butts because it contains metal, circuitry, disposable plastic cartridges, batteries, and toxic chemicals in e-liquids