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This is the single biggest change you can make to reduce your risk of heart attack and stroke

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Selling Smoke: Tobacco Advertising and Anti-Smoking Campaigns Item Multifilter - New low tar cigarette Title Multifilter - New low tar cigarette Description A hand holds a pack of new low tar cigarettes in front of a field Creator Philip Morris Multifilter Publisher Philip Morris Date 1970 Source Image from the William Van Duyn Tobacco Advertisement Collection (Ms Coll 20), Medical Historical Library, Harvey Cushing/John Hay Whitney Medical Library, Yale University

Its designed for social or moderate smokers 5 to 10 cigarettes per day

So, our estimates are relatively conservative