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Market Cap: 38,000+ crore Current Price: 6,500-6,800 P/E Ratio: 45-50 1-Year Return: 140-150% Dividend Yield: 0.8-1.0% Key Strengths: The company maintains a strong brand portfolio, which enables its growth into premium markets through its active pursuit of premiumization

Head of Department of Surgery, University of Utah School of Medicine, Salt Lake City

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People that continued to smoke also gained weight over the long term 8 pounds on average

In fact thats one of the main reasons that both Public Health England (the UK Governments Health agency), and the NHS both agree that E-Cigarettes are 95% less harmful than cigarettes