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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up

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The pandemic accelerated everything, but the mood and need for that type of product were already present. With consumers prioritizing wellness over productivity, attitudes towards sleep were shifting, and sleepwear and sleep-inspired fashion were set to boom (though an ever-growing interest in 90s styles like the slip dress has also had an impact)