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The day after McNeill's post, Roman Originals' website experienced a major surge in traffic and sold out of the dress within 30 minutes
I just try to write honestly
You'll be the belle of the ball in our gorgeous Star Power mini dress
The tone should flatter skin and flowers at once, not compete with either
"We jumped in the conversation and thought, Let's see what happens ," recalled Karen Do, the company's senior manager for social media
