blue midi dress Navy Pleated One-Shoulder | Womens | XXL (Available in L) | 100% Polyester | Lulus Forget the fireworks Who Loves You Midi Dress

Retrieved 7 July 2013

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The key to a modest look is a longer hemline, such as a midi or maxi length, and sleeves that provide coverage, like a three-quarter or full sleeve

Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp

Toss to combine, then serve