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In the case of fashion, the insight gained from collating search words and mapping clicks is part of the consumer puzzle that seeks to answer the most potent of questions - where is the industry heading and how do I get ahead of the curve to grab market share

The Kodi gown by Adela Designs blends modern romance with effortless boho charm

- Adjustable shoulder straps and lace-up back

There are plenty of other glittery stars refracted through their dressing room mirrors, in their unguarded moments, from Vanessa Williams preparing for the part of the polished-as-ice fashion magazine editor Miranda Priestly in The Devil Wears Prada to Olivier award-winner Denise Gough, bloodied in readiness for her searing performance in Duncan Macmillans addiction drama, People, Places and Things, and Billy Howle in John Osbornes revived Look Back in Anger

Inspired by the Bermuda style, they arrived from warmer climates with a tailored sensibility that set them apart from earlier military or athletic versions